ONONDAGA COUNTY TO REST OF NATION: PLENTY OF FRESH, CLEAN WATER HERE ... Friday, December 14, 2007 First published on Page A-1 in the Syracuse Post-Standard, By Rick Moriarty Staff writer Could the Southeast's water woes bring companies and jobs to Central New York? Onondaga County's economic development office thinks so. Starting next month and continuing through March, it will launch an advertising campaign touting the county's abundant supply of clean water and available land at a 250-acre site in Clay the county is trying to turn into a business park. Advertisements will run in Beverage Industry and an online newsletter affiliated with the trade journal. Those will be followed by postcards mailed directly to food and beverage companies, which tend to require lots of water in their processing plants. "H2Woe?" says one of the three ads developed for the campaign by Koenig Advertising Public Relations. "Worried about finding potable water for your next manufacturing plant? Clay Business Park can deliver 8,000,000 crisp, clear gallons a day!" The other two ads start out "H2Oh!" and "H2Whoa!" In all of the ads, the dot at the bottom of the exclamation point is a big drop of water. Donald Western, the county's economic development director, said the severe drought in the Southeast - the worst in a century - gave his office the idea to market the Clay site to companies that need a lot of water. The goal is to catch the attention of companies in the Southeast who are looking for a site for a new manufacturing plant but are worried about the drought, which is drying up water supplies from Virginia to Florida and forcing some communities to institute rationing. "We're not trying to haul a company out of the Southeast, but if a company needs an additional facility and water is a significant need, here's an area where water is not a limiting factor," said Western. The print ads include a map pinpointing Clay and its proximity to the Finger Lakes, Oneida Lake and Lake Ontario, the county's main and very abundant source of water. "It just gets right to the point," said Stewart Koenig, president of the ad agency that created the campaign. "We have a resource here that other communities around the country don't." Western said the ads and mailings will cost about $40,000. The money will come from the county's $250,000 annual marketing fund. The county's economic development office regularly places ads in site consultant magazines and other trade journals, but this will be the first time it has used water as a selling point, Western said. You can contact staff writer Rick Moriarty at 470-3148 or rmoriarty@syracuse.com.

Friday, May 07, 2010 Company president Stewart Koenig will be teaching for KEUKA College's Accelerated Studies for Adults Program (ASAP)... Tuesday, November 24, 2009 Koenig Advertising Public Relations will create and implement advertising and public relations campaigns for P.E.A.C.E., Inc.’s federally-funded Healthy Marriage Demonstration Grant and Connect2Work projects. ... Monday, September 21, 2009 Lindsey Steinseifer, a Syracuse University public relations major, is interning at Koenig Advertising Public Relations.... Friday, September 04, 2009 Koenig AdPR created a successful ad campaign for Shakespeare-in-the-Park contributing to a record turnout.... Monday, February 16, 2009 Koenig Advertising Public Relations coordinated Holiday and Weekly Bing Crosby Programming on Sirius XM... Friday, October 24, 2008 Koenig Advertising Public Relations turned 20 in October 2008... Wednesday, July 16, 2008 Koenig Advertising Public Relations has redeveloped its website.... Tuesday, June 10, 2008 Onondaga County Economic Development wins three awards for materials developed and designed by Koenig Advertising Public Relations.... Friday, May 09, 2008 Koenig Advertising Public Relations hired by Alexandria, VA compliance consultant.... Tuesday, December 18, 2007 Agency hired to boost legacy of immortal crooner Bing Crosby....