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Clay Business Park The Syracuse Economic Growth Council asked Koenig for a plan to promote the Clay Business Park and its access to water for manufacturing. A combination of direct mail, print and online advertising, and public relations has generated increased web traffic and renewed interest in Clay Business Park. Honorable Mention - New York State Economic Development Council (NYSEDC) Marketing Awards

Syracuse: The Cradle of Invention Synthetic penicillin, dental chair and drive-in banking were invented in Syracuse. And innovation continues in many high-tech fields including radar, GPS and medical instruments. Koenig created this ad for the Syracuse Economic Growth Council to reinforce this message to site selectors and corporate real estate executives. Certificate of Excellence - New York State Economic Development Council (NYSEDC) Marketing Awards

Galson Laboratories Galson Laboratories, with Koenig’s help, has a strong brand identity. These ads, as well as trade exhibits, collateral, interactive media and public relations, depict Galson as a leader and innovator in industrial hygiene monitoring solutions.

ClearPath Diagnostics The client, a physician-owned anatomic pathology and cytology laboratory, treats its work with humanity and sensitivity and asked Koenig Advertising to reinforce this through their advertising.

Direct Mail

Galson Laboratories Strategic trade show marketing demands a targeted message and an incentive doesn’t hurt either. This postcard generated more than an excellent response.

IR Bridge IR-Bridge helps state’s immunization registries gather vital information to assure public health. This direct mail campaign, with a human touch, generated leads through website visits and phone calls to the client.

Collateral

TreeSource Solutions TreeSource manages the largest biomass-for-energy network in New York State and helps businesses, governments, forest owners and loggers better manage wood waste to maximize their resources. The brochures two audiences: potential waste-wood suppliers and companies and businesses considering converting to wood biomass fuel.

CampusTrack The client, who provides activity tracking software to colleges, businesses and schools, is arming its sales force and distribution network with an attractive marketing tool that details the products' benefits clearly.

FrontLine Compliance FrontLine Compliance, Alexandria, VA, helps companies comply with financial regulations. This brochure and a trade show display, designed by Koenig, helped the client define and position itself to potential clients. The client reported excellent results at the trade show.

Exhibits

Galson Laboratories Galson Laboratories is a leader and innovator in industrial hygiene monitoring solutions and this 20’ x 20’ exhibit reflects its position in the industry. Koenig identified and designed the exhibit, and coordinated the client’s highly successful trade show appearance.

Syracuse Center of Excellence The Syracuse Center of Excellence in Environmental and Energy Systems wanted to define their important contributions to science and economic development resulting in this exhibit designed by Koenig Advertising Public Relations.

FrontLine Compliance FrontLine Compliance, Alexandria, VA, helps companies comply with financial regulations. This brochure and a trade show display, designed by Koenig, helped the client define and position itself to potential clients. Koenig also trained FrontLine’s staff in trade show etiquette and coordinated exhibit rental and shipping. The client reported excellent results at the trade show.